‘Indulge’ the Cake boutique was already unconsciously baked in the heart of Reema as a little girl who grew up to the fragrant aroma of freshly baked cakes by her mum. It was only when she grew up that she realised that she would like to bake, just like her mum did. “My mother is an exceptional cook and a cake designer. As a child growing up in the central hills of Sri Lanka, I would often potter around in the kitchen, getting in her way with my curiosity to taste more of the baking experience.” Reema used to help her mum with her cake orders till she decided in January 2013 to try her hand at designing her own creations. Her vintage collection is her favourite to work on, though she also takes custom orders.
She, in particular, loves the burger cake order that she made for a customer. “I have always gone with the usual romantic and birthday themes and standard shapes. Choosing the burger theme for the cake represented a challenge that I was willing to take. I can be my own worst critic, so the fact that I was satisfied with the result was a relief. The burger cake is a winner because I get repeat orders for this theme.” No doubt, she is happy to indulge her customers!
Reema gains her inspiration from her sweet little daughter who, she describes as being very imaginative. “My daughter dreams up themes of princesses in a particular scene in her imagination. I designed a cupcake based on the description of a particular princess.” As you can see from the photos, the intricacy of the design is fairly immaculate, bringing attention to the beauty in the details.
Like many artisans, Reema is blessed to have a support system to wants to see her succeed. She is grateful to her brother, Azam Siraj, who is the cake photographer for her brand. “I would also like to thank my friend Sherin who introduced me to ARTE, so that I could showcase my talents. I couldn’t have accomplished this much just with a facebook page. It is imperative for customers to see my work in person and ARTE is a great opportunity to do just that. Despite the commitment of two kids and family life, if there is one thing I look forward to every month, it’s my participation at ARTE’s fairs at Times Square Centre.”
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