SUGARology is a Dubai based gourmet cake shop that creates themed cakes and gourmet desserts. Founded by seasoned chef, Gayu Lewis, SUGARology is all about creating exquisite cakes. Having worked at 5 star hotels as a pastry chef for a period of ten, Gayu decided to take things further, quit her job and started operating at a professional level.
She says, “Our mission is to create exquisite cakes. Everything inspires me; art, fashion, music, and whimsical characters. But the biggest driver for Inspiration is my client. This is because every cake that I create, right down to the creamy details, is custom made. From concept to consumption, the idea is to create a completely original piece of edible art based on my client’s needs. Each occasion is a memorable one and I aim to create themes that come to life in the form of cakes.”
It’s not all about just looking good. SUGARology ensures that they use the finest quality of ingredients in their products so that they taste as great as they look. When we asked her what part of the creation process she enjoys the most, Gayu responded, “I personally enjoy the designing perspective of creating unique themed cakes. It lets the creative artist in me shine! I also enjoy the appreciative comments that I receive for my unique cakes. That is the highlight of the whole process – to see clients happy and smiling!”
For Gayu, ARTE is definitely a great medium for local home based artisans to showcase what they can do. She believes that ARTE helps to create an awareness of different products and home brands that exist in the UAE market. “ARTE is also excellent medium to launch your own brand and develop it here, before taking the ‘risk’ of setting up and expanding your own shop.”
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