Taking the silk route is quite an addictive journey, according to Arna Rut. “When one gets used to wearing clothing made of silk, one doesn’t want to use anyother material.” For her working with silk is a totally different experience to working with other material.
“When I first came to the textile markets in Dubai I was amazed by the colors and selection of silk. I knew I had to make something out of it. At that time I was working with materials made of cotton and polyester, but since I started using the silk, it’s bit a case of no turning back.”
Arna’s collection of silk scarves is name Karisma, which comes from the word ‘charisma.’ “Charisma is when a person has a special charm, attractiveness or appeal that people notice. It is in their personality to stand out and inspire others. That is what I want my silk scarves to stand for when people wear them.”
“When I choose the silk, it is a combination of the Dubai lifestyle and my connection to Icelandic women that inspire me.”
Has Arna always been artistic? “Since I was a kid I´ve been creating things. Ever since I remember I´ve been interested in fabrics, patterns and colors. My sewing machine has always been a part of my life.”
Last but not least, Arna ensures that she works with a selection of colours for the silk so that the woman can choose from the beautiful colours. “I also want them to feel special when wearing their scarf as their scarf is one of a kind. I only make a few scarves from the same fabric and no two scarves look exactly the same.”
We have to mention that Arna’s business cards is by far, one of the best we have seen. It communicates to the client the pure luxury of the Karisma line of silks, as luxurious as the silk products themselves. This is a lesson for all artisans to remember, that your business cards are your best marketing tools. Create one that stands for what your brand is like and you will be sure your clients will keep coming back for more.
Visit Arna Rut‘s website.