One Card to rule them all,
One Card to find them,
One Card to bring them all
and always have a card on hand, no matter what.
Meet Clara Townsend – a Dubai College student who recently began her very own laptop fund from the sales of her unique handmade greeting cards at ARTE.
Between school and playing drums for an indie band called Rainhouse, Clara needed a quick yet smart way to raise money for a Macbook Pro. With her goal in sight, Clara decided to create something that was unique yet cost-friendly. Using her friends and family as inspiration, she quickly realized that most people in Dubai lived very busy lives and often forgot small things such as birthdays and anniversaries.
Enter All-Occasion Cards
For the common multitasking Dubai-resident, Clara created funky yet simple wordsearch greeting cards with a plethora of sentiments (Sorry, Congratulations, Merry Christmas) and phrases (Thank You, Missing You, Welcome Home) that can easily be customized for any occasion.
Clara suggests, “Just store a few cards in the office, at home or even in the car. Then, on your way to a last minute party, pull one out, highlight/circle the right occasion and you’re good to go. For extra points, you could consider dropping by a flower shop for a bouquet.”
It has been over a year, since Clara raised enough money for her Macbook Pro. However, having caught the ARTE bug, she is far from being done with creating Greeting Cards.
Today, Clara’s card collection has expanding to include new Lego-Head cards, with her bestseller being the ‘Ghitra Lego Head’. The new collection was well received by customers as well as fellow crafters, which also gave her the idea to use it in her GCSE art final piece.
To find Clara’s unique handmade cards, visit her at the ARTE Market in Times Square Center on the second Friday of every month.